Innovative QR Code Campaigns Show You How to do Them Right

A consumer stopped at an attractive QR code outside a storefront window; took out his Smartphone and scanned the code in anticipation. Much to his despair, the code redirected him to a ho-hum company website which had nothing specific to offer.

The great noise about QR codes as a marketing tool falls flat when companies with no web presence or an informative landing page ask their customers to scan a code. Faulty experimentation with QR codes often leads a user to a wrong web page; or a full-fledged desktop website that doesn’t support flash videos and contains images which cannot be viewed on a cell phone; and worst of all – to a page which does not exist at all! Thanks to these QR code slips, techies have left no stone unturned in tarnishing the image of QR code technology and predicting its doomed future. However, recent efforts from Bond No. 9 and Beefeater have shown that it’s too early to forecast how much QR codes can achieve.

Theme-based QR Code Campaigns in the Making

Beefeater London 2013 Bottle with QR Code

The QR Code on the creative shrink sleeve will take consumers to an interactive social media page and highlight the creative campaign [Image Courtesy: Coley Porter Bell]

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