As new technology hits the market, its watchdogs study the movement to understand how deep the technology has penetrated or how badly it is rejected by the audience. The number game affects a lot of business analysts and is a key factor in deciding whether the technology will be adopted by companies on a mass level or not. QR code technology is no different. First used in Japan in 1994, the QR code technology has spread itself across businesses and is slowly replacing the traditional 1D barcodes used by manufacturers.
According to the leading postage firm, Pitney Bowes, on an average “15% of people have used a QR code” across the US, UK, France, and Germany in 2012. However, the usage across the US (19%) exceeds that in the UK (15%) and other European countries surveyed. High QR code usage stems from the fact that almost a third of the population in the US owns a Smartphone – a handy way to scan a QR code. Brands and communicators can tap the myriad benefits of QR codes and reach out to consumers who want more access to detailed information about products, schemes, offers, and rewards through this relatively inexpensive tool. Continue reading